Air Jordan 4

In 1989, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/Black, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue.

Nike featured director and actor Spike Lee in ads for the AJ IV. Lee had featured the shoe in his movie Do The Right Thing.

Michael Jordan wore the Air Jordan IV when he made "The Shot," a series winner in Game 5 of the 1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers. In 2012 a Cavalier colorway dubbed the "Cavs" was released to honor "The Shot."

Air Jordan 4 collaboration shoes are some of the rarest and include, the Air Jordan 4 UNDFTD, Eminem x Air Jordan 4 Carhartt, the Wahlberger 4, and the Travis Scott friends and family Purple.

The Air Jordan IV re-released in 1999, 2000, 2004, 2006, 2008, 2010–2013 and 2015–2020 with numerous colorways being released nearly every year.